Coca-Cola packaging capacity of the new price hikes diminished in disguise

◆ by every reporter Xi Lu from Shanghai

At present, the Hong Kong market, Coca-Cola's new packaging has caused consumer concern. Coca-Cola 355 ml with the Yi Laguan beverages, will be replaced by 330 ml of the new packaging, "shrinking" 25 ml and prices remain unchanged. The "Daily News" reporter in Shanghai yesterday from the Coca-Cola Company that, at present, Coca-Cola China's Yi Laguan all beverages, have already begun to "installed."

This calculation, the average consumer to buy drinks 14 cans on the "missing a can." Coca-Cola experts questioned disguised price increases, in order to avoid the attention of consumers, the rate of price increases of 7.5 percent.

Each bought 14 cans on a can of missing

Coca-Cola Hong Kong public relations departments KenthKaerhoeg accept the "Daily Economic News," an interview with this reporter said, "small package" in early July in Hong Kong has begun in the retail. The Coca-Cola's all Yi Laguan packaging products for two reasons, First, in line with European and other markets has been widely used in packaging style and the other is in response to the upward pressure on prices of raw materials, the main reason is that Yi Laguan packaging material used in aluminum Prices rose.

The local media for Coca-Cola has installed the calculations calculation: the average consumer to buy 14 per beverage cans on the "missing a can." Some Internet users also doubts that the new packaging is fake. But KenthKaerhoeg told reporters that the message was packaged-for-5, June inform consumers of the Hong Kong and outside Hong Kong do not know that the situation.

When a reporter asked the new packaging and price problems, KenthKaerhoeg said that Coca-Cola has not changed the price, quality of goods there will not be any changes. And stressed that "jar inside the beverage is the same."

Hong Kong yesterday in an interview with reporters of local consumers Mr. Zhang, said that the other side, also not aware of packaging changes. Local media reported that the experts have questioned Coca-Cola packaging Gaixiao through price hikes in disguise, in order to avoid the attention of consumers, the rate of price increases of 7.5 percent.

Installed only to protect the environment Towards the Olympics

Coca-Cola Company in Shanghai Miss Wang Jing public relations department, told reporters: "The whole area of China's Yi Laguan Coca-Cola drinks will be replaced by 330 ml of the new packaging. The purpose is to environmental protection, the eve of the Olympic Games in the rush to meet the 'Green Olympics' theme."

Wang Jing, told reporters that she had seen the new supermarket in the Coca-Cola drinks packaging, prices remain unchanged, the Coca-Cola Yi Laguan beverage sales were not affected. She told reporters that this does not change the packaging to inform consumers specifically, but she denied that the rising prices for packaging that is in disguise.

Then to the message sent to reporters, Wang Jing explained that the key to the new packaging in the Rim. Before the packaging of the tank from Central and Latin America, Central and Latin America opened a new package after the tank and connected to avoid environmental pollution.

E-mail said: "Although the packaging capacity has decreased, but the new Central cover higher production costs, together with other raw materials and production costs rise, higher than the new packaging capacity reduction." Message also said: "However, Coca-Cola Company Will actively cooperate with the market stability, to maintain the current prices unchanged. "

According to media reports, Coca-Cola's biggest rival, Pepsi's spokesman stressed that the media, Pepsi-Cola's capacity is 355 ml, not comment on Coca-Cola's practice of reducing packaging, Pepsi will increase or reduce the problem of packaging also be avoided.